On the bench
What's currently in front of me — software, sawdust, circuits, and box scores.
Building a portfolio of vertical SaaS products for industries that have been underserved by software. First launch: May 2026.
Whatever's on the workbench. Wood has a grain — you have to read it before you cut.
Episodic dungeon crawler RPG in Unity. Party of six. Cardinal movement. One crown to find. Seek the Obsidian Crown.
I follow baseball with the kind of attention most people reserve for things that actually matter. Because it does.
What I've built
Software products, a coaching system, and a story world — all under construction.
Vertical SaaS portfolio under the IQ Platform brand. Built solo — architecture, code, strategy, sales.
mlsoftware.com →Vertical SaaS for industries running on spreadsheets and phone calls. Each product targets a specific market, built and launched solo.
mlsoftware.com →AI coaching app for men, powered by Wingman — a doctrine system built on five original books I wrote.
thestoicman.com →Ten-chapter episodic dungeon crawler. Built in Unity. A long game, in every sense.
coming soon →The doctrine behind Wingman. Original writing on how men build, lead, and hold the line.
ask me →Publishing CRM built over 18 years. The premier publishing platform of its generation — Fortune 500 CEOs preferred it over Salesforce.
The man behind it
I'm a builder. That's the word that fits everything I do — software products, furniture, circuits, stories. The material changes; the impulse doesn't. Something that didn't exist yesterday exists today. That's enough. I believe everything I build is art — including the code. Software isn't just ones and zeros. It's bringing something new into the world in a way that never existed before. My greatest build is my four sons — young men of character, intelligence, humor, passion, and drive. Nothing I ship will ever top that.
I'm a father of four — two grown, two still in the game. They're the reason the alarm goes off early and the reason none of this is abstract. Every product, every line of code, every hour in the shop — it's all building toward something for them.
I write. I tinker with microelectronics and circuits — same itch as software, just with a soldering iron. I follow baseball with the kind of attention most people reserve for things that matter — because it does. I pick things up fast and I have zero interest in pretending I know everything. If there's a better way, I want to know.
I'm also available for custom software consulting — particularly for industries that have been underserved by software and don't know it yet.
Let's talk
For software consulting, product questions, or if you just want to talk shop — woodworking, baseball, or circuits included.